The name 60 Cent Gallery reflects a spirit of rarity, imagination, and thoughtful provocation. A "60 cent" coin does not officially exist — its very absence suggests something unconventional, something yet to be found. This idea of nonexistent value embodies the gallery’s commitment to showcasing unique, original, and sometimes underappreciated works that challenge norms and expand artistic dialogue.
At the same time, "60 cent" resonates with multiple cultural connotations:
As a score, it suggests a threshold — just enough to pass, but full of unrealized potential. It reflects our belief in the importance of discovering works and talents that may still be evolving yet already show the spark of brilliance.
As a unit of time — 60 minutes — it marks a full cycle. It represents wholeness, discipline, and continuity, echoing our desire to offer a coherent and immersive art experience, hour by hour, moment by moment.
The name also gently nods to literary heritage. In W. Somerset Maugham’s The Moon and Sixpence, the sixpence symbolizes ordinary life, while the moon evokes dreams and higher aspirations. Inspired by this idea, 60 Cent Gallery is our way of asking: What if the gallery is both our moon and sixty cents? We look both up and down — toward the stars, and at the small things we risk overlooking.